Philosophies I've Learned from Building my Startup
Here are some fresh ways of thinking to help you reach your full potential.
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If you were guaranteed success at any endeavour you can imagine, would you do it?

Of course you would. It’s the self doubt, fear of failure, procrastination, and lack of patience that gets in the way. The key variable here is perspective. I believe that the single greatest and most powerful asset to you is your perspective. I believe so strongly that having perspective in life is everything. Why? Because whatever you believe your life is, is your life. 

I’m not an expert, I’m just a new graduate who’s trying and testing a bunch of strategies to not only build my tech startup (, but also to become the person that I want to be. Right now I’m in the process of doing. I’m doing, trying, testing, failing, re-adjusting and repeating that process. Throughout the process & quarantine, I've been through all of the emotions just like you have. I've been frustrated, angry, tired, and burned out. I wanted to equip myself with different ways of thinking to help cope with the emotions I've been feeling. Throughout this past year I've been reading a lot, listening to various podcasts and employing new ways of thinking in my pursuit of reaching my potential. And I'm going to share that with you today.

Here are some philosophies that I believe will help you lead a happier life, enable your growth and leverage your potential:

Complete Accountability-  The idea behind total accountability is that you own responsibility the outcomes of your life, and the outcomes of your actions. I think this is an opportunity for everyone to grow and work on. It is a common human tendency to blame our shortcomings on external factors and to our achievements to ourselves. When you take responsibility for every outcome of your day- you realize that you have the complete ability to create the life you aspire for through deliberate and intentional decision making. 

Once again, I’m not a pro or trying to be a preacher- I’m just sharing my thoughts about this. I myself actively working on employing a 100% accountability model for my life. 

Gratitude- Having gratitude is an alternative translation for having a positive perspective. 

When I think about what it means to have gratitude, I remember this quote: 

I believe that life is 10% what happens to you, and 90% how you react to it.

It’s up to you to decide your perspective on the things that happen to you. Focus on what you can control in life, which is your perspective and your reactions. 

Just do it attitude- The hardest thing for people to do is just start. Even for seemingly minor activities like going for a walk, it’s sometimes hard to bundle up and just get out the door. When it comes to goals, I think that people are discouraged by not knowing exactly how or what to do, but you learn from doing so just get out there and try. 

When it comes to big goals, the same idea comes into play. However, you don’t have to go from 0 - a 50% improvement in one week. Why? You’re going to burn out and it’s hard to keep that rate of change going on for a lifetime. Most experts would suggest making small, incremental changes every day. Think about it… what if you improved at any particular task by 1% every day for 365 days? What kind of impact would that have on the trajectory of your life?

Identity Management- Label yourself to match your goals, it helps you stick to them. Here’s an example from James Clear’s book “Atomic Habits”. He says that if you are trying to quit smoking and someone asks you if you’d like to smoke a ciggarette there are 2 examples of responses you can give:

  1. “No Thanks, I’m trying to quit”

  2. “No thanks, I don’t smoke

Whatever it is that you aspire to do, label yourself as that person. If you want to be athletic, label yourself as an athlete. If you want to create content, call yourself a content creator. If you want to be an entrepreneur, don’t say you are trying to be one, say that you are one.It works the opposite way too. If you say or often call yourself forgetful, you lean into that label more and you’ll probably act more forgetful. Understand the power of labels and use it to your advantage to elevate you. 

Patience- I read this somewhere and I want to share it with you:

At the intersection of hard work, patience and optimism is success. 

I think this quote speaks for itself, so I’ll leave it at that. 

Learning- You have to constantly be learning to grow. In this day and age, you can learn pretty much anything over the internet for free. So theres

Self Comparison- I read a quote that really resonated with me, and that was:

Successful people don’t compare themselves to others. They compare themselves to their own potential. Your competition isn’t your peers, it's you.

If you found this helpful, drop me a note on my TC Profile- I'd love to hear your feedback!


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Jenushika Jeyakumaran
23 y/o new grad from UWaterloo. Co-founder of Legal Tech startup @ Passiona...
23 y/o new grad from UWaterloo. Co-founder of Legal Tech startup @ Passiona...
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