The Tamil Creator Podcast (Ep.25): Jenushika Jeyakumaran - Legal Innovator & Recent Grad Who Co-Founded Tech Company Aleri To Make Trial Preparation Easier For Lawyers
Jenushika Jeyakumaran is a recent grad and the co-founder of tech start-up Aleri, which makes trial preparation easier for lawyers. They initially bootstrapped the company and then got additional funding with a $30K grant from the Accelerator Centre (part of the Jumpstart program), with having a goal of raising more money to accelerate their traction.
Ara Ehamparam
Business Owner
Toronto, Canada
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She joins Ara to discuss various topics including how she started her own company without getting experience in a start-up, why she refuses to sacrifice her sleep and well-being, her admiration for Gary Vee, and why you need to learn how to tune other people out if their opinions don’t align with your vision.


"The Tamil Creator" is a podcast started by me (Ara Ehamparam). As someone who is extremely inquisitive by nature, I created the podcast to chat with, spotlight, and learn about brilliance among creators in the Tamil community - and among creators in general from all over the world.

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00:53 - Ara introduces this week’s guest, Jenushika Jeyakumaran

01:36 - Jenushika speaks on her journey in founding Aleri and pursuing it as a full-time endeavour

05:33 - How side hustles and GaryVee opened Jenushika’s eyes

07:27 - Money being a unit of time, tuning out people’s opinions if they don’t understand your vision

09:59 - Aleri’s value proposition, how Jenushika went about securing clients; cold calling, confidence, and more

18:31 - Jenushika’s strategy for retaining customers

20:37 - Aleri’s competitors?

21:46 - How the Aleri team was formed

23:10 - Will Aleri continue bootstrapping or begin fundraising moving forward

25:56 - Jenushika’s expectations for Aleri for the next 3-5 years

26:26 - What motivates Jenushika?

28:53 - Why Jenushika felt like she was failing during the pandemic and how she pulled herself out of that slump

31:24 - How Jenushika avoids burnout; her dog, going for a walk, socializing, and self-care

33:18 - Ara and Jenushika dive deep on the topic of sleep

35:28 - Jenushika’s hobbies; food-stops in Toronto, outdoor activities, continuous learning, and family time

36:55 - Ara and Jenushika discuss the importance of spending time with family, especially post-quarantine

39:33 - Jenushika opens up about her insecurities

40:33 - What kind of people do Jenushika and Ara surround themselves with?

43:11 - Is Jenushika an introvert or extrovert?

47:40 - The impact that the Tamil community has had on Jenushika

49:40 - Being inspired by Mindy Kaling, GaryVee, and Darren Hardy

51:58 - Piece of advice Jenushika has for her fellow Tamil creators

55:07 - Creator Confessions

1:06:35 - The Wrap Up


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Ara Ehamparam
Business Owner |
Toronto,  Canada
Podcast Host: @TheTamilCreator Co-founder: @ContinyouCare Community Builder: @TamilCu...
Podcast Host: @TheTamilCreator Co-founder: @ContinyouCare Community Builder: @TamilCu...
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