The political arena might not be the first place that comes to mind when you're looking to find creative inspiration. But this is certainly the case for me. From working on various campaigns at the grassroots and national levels, I quickly learned to appreciate what lies at the heart of all my work: people. This complemented my passion for creativity, design, filmmaking, and, above all - storytelling. In each and every expression of my creativity, I find ways to make sure my art transcends the human senses and connects with people emotionally. It’s with this deep understanding, reinforced by the many other experiences I’ve had throughout my life, where I put my passion for creative branding in the driver’s seat and press the accelerator!
Interests
creativity
politics
government
branding
strategy
entrepreneurship
marketing
About me
The political arena might not be the first place that comes to mind when you're looking to find creative inspiration. But this is certainly the case for me. From working on various campaigns at the grassroots and national levels, I quickly learned to appreciate what lies at the heart of all my work: people. This complemented my passion for creativity, design, filmmaking, and, above all - storytelling. In each and every expression of my creativity, I find ways to make sure my art transcends the human senses and connects with people emotionally. It’s with this deep understanding, reinforced by the many other experiences I’ve had throughout my life, where I put my passion for creative branding in the driver’s seat and press the accelerator!
My dad, or as I call him in Tamil, “appa,” is the type to always have a story at the ready. Whenever I’ve been unsure about a tough decision, personally or professionally, he’s helped me out by recounting a relevant story from his life that seems, at first, irrelevant to my situation. But, quickly crystallizes into a profound parable that clarifies my path forward.
As millennials, we feel an unspoken expectation to be busy at all times. Regardless of our chosen professions, many of us operate under the mistaken assumption that, unless we're constantly being productive, we're falling behind.