Viewfinder Film Consulting Founder & Managing Director
Soon after completing my MBA at McMaster University my lifelong passion for global cinema led me to the Toronto International Film Festival, where I held different roles in Marketing and Financial Analysis, specially focusing on community outreach, and the management of strategic initiative funding, respectively. Soon after joining I was also recruited to assist the festival programming team with the selection of South Asian films for the annual festival in addition to my full time role.
After 4 years with TIFF I moved to India to join National Award winning director M. Manikandan’s new studio - Tribal Arts Productions – in a Marketing position, while also assisting with Production Coordination on his third feature, “God’s Orders”.
It was during this time that I founded Viewfinder Film Consulting, after recognizing the need for a formal voice to speak on behalf of independent South Indian cinema to the world. I have also programmed South Asian films for the Toronto Reel Asian International Film Festival since 2017 and in 2019 I also joined the Board of Directors for the Regina International Film Festival & Awards.
After returning to Canada to continue running VFC from home in Toronto I joined Bell Media, Canada's premiere multimedia company, as a Strategic Portfolio Manager in their Digital division in 2018. After 1.5 years in that position I moved onto Cineplex Entertainment, where I am now a Manager of Marketing Partnerships. In my current role I focus on corporate campaign management, digital product development and client acquisition for both the theatrical and digital commerce divisions of Canada's largest film exhibitor & leading entertainment provider.