When Abby Gnanendran talks about his affordable, fashionable and earth-friendly product line, it sounds glamorous. But the item the president and co-founder of Earth Rated Poop Bags is touting is the little bag dog walkers are obliged to carry.
A move to retail shelves from online forced the Montreal-based company, which was launched in 2010 to take a bite out of the hotly contested pet supply market, to think creatively about how to get customers excited about its lavender-scented decorative poop bags.
The idea for the bags came when grocery stores began charging for plastic bags, which also happen to be a collector’s item for pet owners. “I thought, let’s make a product that’s eco-friendly and affordable that we could sell direct to consumers,” Mr. Gnanendran said.
A big advantage of being in pet supplies is that sales seem to be recession proof...read more.
—Image courtesy of Financial Post
Earth Rated Poop Bags Cleans Up in Pet Stores
When Abby Gnanendran talks about his affordable, fashionable and earth-friendly product line, it sounds glamorous. But the item the president and co-founder of Earth Rated Poop Bags is touting is the little bag dog walkers are obliged to carry.
Careers
Apr 03, 2012
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